October 2019

The business world seems to have suddenly realized that Branding is an integral part of the Business Strategy. 2019 is fast becoming the year of the rebrand as major companies rediscover its importance.Brands live and die by their images.  Experimentation

Nobody likes disappointment or failure, especially in the newly launched business.  Research has found that about one-fifth of new startups fail within the first year.Following are 3 of the most popular reasons why startups flop in their first year and

A picture tells a thousand words. What does yours say?Close your eyes. Think of a brand such as Apple. What do you see? A logo is the instant snapshot of who you are. In a momentary glance it encompasses your

A brand story is used to evoke an emotional reaction. By doing this, you engage the audience and get them emotionally invested in your brand. However, what many overlook is how integral design is to the brand story; the two

Customer engagement is critical, particularly since the internet rules the manner in which we work together. A few organizations have positively no issue with customer engagement. Their base is faithful and eager to get covered. On the off chance that

1. Be Authentic Influencer marketing is significant, especially when we think about the loyal following some of these influencers posses. Potentially they are capable of reaching out to thousands of people who attentively take note of the brands they endorse or