Humanize Your Business to Make It Big!
4 Practical and Easy Brand Humanizing Tricks
The Golden Rule of business is:
To make it big in the market, you must know who your customer is.
You may think about conducting full-fledged market research to understand your customers but first, try to understand the basic perspective:
Before anything else, your customer is a human, right?
In this modern world, what people crave the most is connection and interaction. Nobody likes to interact with chatbots or the machine voice that tells us what to do.
In order to make it big, the first thing that you have to do is to humanize your brand. In this blog, we are going to share 4 practical and easy tricks that will make your brand more approachable for your customers!
Show the Humans in Your Organization
The best way to humanize your brand starts with you and your employees. You can start by creating a Social Media Account on Twitter or LinkedIn along with a company page.
You can also share the achievements and stories of your employees through your company page or website. Moreover, hosting social events virtually where your employees or team can offer value and show their funny side is a huge plus!
Your audience actually wants to see the people who work with you, so include real pictures of real people on your website.
Focus on Educating Your Prospects. Sales Will Follow
When do you buy a product? What compels you to buy a product?
There could be multiple answers to these two questions and all of them could be right, given particular circumstances. While you think the answer to these questions, let us tell you a basic fact: Nobody likes to fall for an effective selling strategy! It is because we feel manipulated.
However, when a purchasing decision is made after thorough analysis and understanding, the purchase becomes special. So, a better approach is to understand the problems, and requirements of your customers and instead of telling them to become a buyer, focus on telling them how your offering can solve their problems.
Leverage the Potential of Video Content
Videos are among the most engaging forms of content, and a potent tool to grab attention. You can use videos to show your employees, office, and the story of your brand or product.
The best part is that you can fit in a video anywhere; be it your “About” page, Home page, blogs, social media handles, or even ads. Using videos will ensure that more and more people will know about your brand and product.
Nothing Says Human More Than Moment Marketing
When it comes to humanizing the brand, nothing beats the power of moment marketing. (A marketing strategy that involves the use of text or graphics, related to any recent event, is called moment marketing.) Brands like Netflix and Zomato have acquired a lot of followers through this marketing strategy.
Moreover, moment marketing represents your brand as trendy, approachable, and fun.
We hope these tricks will prove effective for your brand. If you have any queries, please feel free to reach out to us.
Branding By 8, is a specialized branding agency based in Dubai. We can help transform your brand. Visit Brandingy8.com today, to find out how we can help with your Brand!